Logo

This is a first sketch of the logo we will be having on our album cover, digi pack and in the magazine advert we will soon be creating. It links in with the iconic red balloon we will have throughout the video to create a symbol for the band.

On the string of the balloon will be the bands name. This creates an unusual image, we have considered that the text might be hard to make out in the products we will be creating, so we will make the typography bold but still small so it is in proportion with the size of the balloon.

Our Pitch

This is our presentation, where we discussed our ideas on the music video will we soon be creating.

Mood

As a group we have discussed the atmosphere and mood we are wanting to represent through our Indie pop music video. The song we are using has a very calm and slow soothing melody as it's about two lovers that have lost touch with the connection they used to have. We are wanting to have most of the video in black and white which will help us show the sad, melancholy image about the loss of a relationship towards the audience. The song's pace pick up's at times when the song is progressing this is where we are wanting to add colour scenes and splashes of colour (the red balloon), but also shots in colour when the female is having flashbacks of her past relationship.

 

We also decided as a group that by having the contrast of black and white shots with coloured shots will make each different scene stand out grab the audiences attention as it will be eye catching. The shots will be chance repeatively, which will again represnt the difference in the females feelings during her relationship.

 

 

The shots that we will be filming in colour are going to be shot in a home made effect which will make the music video seem more personal and believable allowing the audience to have an insight into the relationship and feel as if they are apart of it. One of the main factors we are having in the music video, is body language we want to portray this by the use of many complex camera shots. We are going to focus on the arms, and features of the face, but more importantly the movement of the hands. We are going to have shots of the couple smiling and laughing but focusing on their features instead of the whole body and face to represent the love and friendship the couple once had. We want to have a feel of vunerability in the music video, as we are representing the happy times in the relationship and how that can quickly chance to lonely and depressing. We will be showing this by the female walking along the beach alone taking in her surroundings. The flashbacks being in colour will suggst the warm happy feeling the female had during the relationship contrasted with the harshnes of the black and white. We are hoping to catch a few shots of the waves crashing againt some rocks, representing the pain and unhappyiness the female is now going through. 

Our Pitch Presentation

Favourite Album Cover

This album cover 'Progess' by Take That , suggests the growth of the once young boy band to the 'manband'. It also represents all the earlier riftd between the band members, have been forgotten and they've moved on and made 'Progress.' The image used for the front cover on the album uses all the members of the band showing all their participation. In each album cover they are all shown in the image, how big or small they are always there. The image adapts the iconic ape to man image.

The album cover is very simple, it only consits of one main colour and then the simple colours used on each of the band members. The brand identity, can be seen through the faces of each band member as they are the main image on each of their album covers. The brand identity can be seen through the text, every album cover always uses the same font making it iconic and well known to their audiences.

Song Choices

We have selected a number of songs that we all agree fit in with the theme and genre of the music we are basing our music video around. We will be finding a cover of the song that we finally decide, and ask for permission to use the song when in the editing process. As a group we have decided which songs are our favourite, but we would also like other opinions so we can take them on board.

Here are a few songs that we are thinking about using. We would like your imput into which song you prefer.

The links for the video and songs are below.

The Last Unicorn by Passenger

 http://vimeo.com/6642458


Lovers Eyes by Mumford & Sons

www.youtube.com/watch?v=xWNq89joPrI


James Vincent McMorrow- Higher Love

www.youtube.com/watch?v=c__noWWtdZg

Please leave us a comment with which song you prefer the most.

Thanks.


 

Group Change

Kelly Senior has now joined our group in making the music video for our final project. Luckly Kelly was also doing the same genre of music we were also doing, so now we have double the amount of research and lots more new ideas to combine within the final project. We are still going to stick with our original plans but add some different ideas from Kelly's research so hopefully our final project will turn out even better.