How effective is the combination of your main product and ancillary texts?

For our project we decided to create an 'Indie Pop' music video, a digi-pak and a poster advert. The only links we have between our products in the red balloon, the female and the use of the beach imagery which we depict in the music video. We really wanted to highlight these links throughout all three of our products so our target audience could recognise the symbol of the red balloon with the artist. When comparing our products they do have a lot in common each product focuses on the female with the red balloon, shown in the music video the front cover of the digi pak and the main image on the advert poster. Through this convenction the colour follows throughout the entrire products creating an easily rememorible link between the balloon and the artist for our targer audience. Some viewers may even pick up on the focus of the scenery of the beach throughout the products we did this deliberatly but knew it would not be a main link that an audience would focus on. However we still followed the beach theme and each product includes the theme. The dig-pak and advert only include the scenery of the beach which was the main focus on the production of the music video. But the music video has two sets of scenery in. We focused the main attention to the scenery on the beach so we could create a combination between all of the products. We didn't want to divert away from our initial ideas of how we were going to  use the nature so we re used the front cover of the digi-pak for the advert. Straight away the audience would associate the powerful image on the front cover with the poster advert thus taking in the information given on it.

As you can see below even though there is a clear link as the  images are the same for both the front cover of the digi-pak and the advert poster. We had to change the colour of the advert as it was too dazzling for the text. But we decided to keep the colour of the balloon the same we used photoshop to keep the colour of the balloon the same as the music video and album cover. We did this as the main focus throughout all three products is the balloon so if we changed the colour of it to fit with the change of colour to the advert then we faced a problem that audiences may not associate the balloons with the artist. We wanted to clear clear associations throughout all of our products expecially with our digi-pak and advert.