What have you learned from your audience feedback?

After looking through our audience feedback we are delighted that we have created and produced effective job at representing our 'indie pop' genre. When we have showed our music video and print products many of the target audience have stated that the genre of the artist is clear. The switch beween the depressed black and white footage to the more joyful/happier shots in colour highlights the female looking back on memories which fits in well with the isolated imagery which is what we intended. However what we have learned from some of our feedbacl is that the red balloon element and it's meaning could be unclear at the beginning till the end of the muisc video when the female lets go of the balloon. It was suggested that the male character in the coloured shots could have been wearing red which would then the balloon would clearly symbolise the male and the love for each other. If we were able to create the music video again this is something that we would definatly take on board and put into the music video to create a clearer narrative for those in our trager audience who struggled to understand the narrative of the music video at first. They all liked the quality of the shots many have said that they were nicely composed expecially the black and white shots which seemed to stand out as being the favourite from our feedback. They partically noticed the transitions and spacing between the black and white shots and the coloured flashbacks which were described as being done well. We really wanted the transitions to flow smoothly which was highlighted in our feedback noting that none of them were too disjointing or ineven with one more than the other. Others did criticise the flashbacks as there was a few differences in the brightness and the level of light but continuted to say thar it was hardly noticabale. From our feedback we were applauded for our digi-pak stating that is was their favourite part of the project as it looked professional and up to a hight standard considering they were taken on a mobile phone and a 'very outdated camera.' Many did say the advert was the least favourite which as a group we completly agree with. The advert is definatly not up to the high standard quality which we produced for the digi-pak due to the colouring of the image which we tried to follow for the 'Noah And The Whale' advert. If we didn't follow the concept from the advert we found in our research we would have been able to create our own unique twist to it just like we did for our dig-pak.


I thought it would be extremly useful to interview a few individuals who were not in our target audience to give us feeback on our music video and print products. Below is the video for the interview.



I asked the two individuals in the interview which out of the three products was their favourite and most professional they both agreed on the digi-pak which was also highlighted throughout the rest of our audience feedback. As a group we also agree that the digi-pak we created was the most professional and when looking back at our products we would most defiantly take the feedback we recieved on board.