This is our final back cover and spine of the album for 'The Root Of Memories'. The image used links to the music video setting and the continious theme we have presented throughout our whole projet. The image of the beach is well presented and the positioning of the text on the back cover really highlights the quality and stricking image we have used. The image is very bold but the edit of 'earlybird' which we used through Instagram emphasises the lonely and isolated feel for the whole album. The same typography has been used throughout all our print products creating a link between them and the artists name logo. We tried different colours for the spine but decided that white would be the best choice as it makes the image stand out and does not draw away from the back/front cover. Due to our back cover image being so drawing for the audience we didn't want to over power this so we kept the back cover classy and simple. We did this by using small text at the bottom which blends in with the colour contrast but is still noticable. Whilst the titles of each song stands out against the lightness of the sky in the image even though the song titles to stand out we positioned them very precisely so it did not over crowd the image and draw away from its effectiveness. The use of the bold tool on the song titles was used so longer song titles were easy to read and did not blend completley in with the image this is really effective as the audience we straight away look at the back cover and then their eyes will be drawn to the song titles hopefully them creating them to purchase the album.
The only thing I can think of which would improve this is to remove the white from the two record company logos. Since the rest of the text is black, the white backgrounds to the two logos really stand out. Apart from that, this looks really slick.
ReplyDelete