Mumford And Sons Advert

 

 

When looking at artists that fitted into our chosen genre of music we came across and advert for Mumford And Sons. Which usefully is the bands song we are using. We discussed ideas that we all liked and ones that we thought weren't effective and the ones we thought wouldn't work with the initial idea of our advert for the album. We all really liked the idea of the four different blocks with an individual picture in of the artists this is something we noted down as wha
t we wanted to try out for an idea for our advert. The use of having each band member in the advert makes it personal and fans will be able to recognise the band members to the advert. The composition of the individual boxes is really effective and unusual however we knew we wouldn't be able to create this idea the way this advert has as we have an individual artist. So we came together with an idea that we would use the image from our album cover and cut the image into four parts. I really like the idea of having the four parts of the image as it can link to the numerous amount of memories one individual can have throughout their lives which fits in with the album name we created (The Root Of Memories). The colours in the backgrounds of the image are outside fitting in with the theme of nature we found throughout our research into our genre. By having images of nature creates a peacefull and rexlaxing tone to the advert. We would also be including the theme of nature in our advert as our image is used on the beach which will also create this tone. The back colour of the advert being black makes the images and text stand out very dramatically even though this grabs an audiences attention by having black. However I don't think we should use a black back colour as it won't fit the soothing and warm feel we get from the image.