Digi Pak

 

 

In the group we struggled to think of writing that could be used in our digi-pak such as thank you's and copyrights. We have a vast amount of images to use throughout the digi-pak but lacked ideas for the writing. Even though we knew what writing we wanted in our digi-pak from our research into such artists as 'Lana Del Rey' we found it really hard to create the ideas. It is very important to make our album look very realistic so we thought of finding an album cover and looking at the creditis we decided to have a look at 'Coldplays' seen in the image above. This writing at the bottom of the back cover of the album is used in every album so we thought we would have a quick go at creating this. 

  

 

 

The image above is just an idea of a page in the digi-pak. Having this type of imformation is very effective in creating a realistic album digi-pak as we are including credits and courtsey to individuals that have helped in the production of individual songs. This idea could be used throughout the digi-pak, we could have an individual page for each song on the album cover and have the name of the song at the top of the picture and the credits at the bottom. Each song would have there own picture for the song. 



 

ANY FEEDBACK ON THIS IDEA WOULD BE VERY GRATEFUL.

 



Completed Front Cover

 

  

 

 

 

The two images above are the final front cover for the album. As you can see we have changed the colour of the balloon from the image we originally took as it was a shade of pink. We tried to find the same colour as the balloons used in the music video so it looked realisitc. As a group we also decided on keeping the front cover simple so we thought that having a see through sticker on the album cover would be the best option. When adding the finishing touches to the album cover we had a look at some orignal album covers and came across that the sticker usually promoted the current single for the album. So we decided to use the stickers full advantage and promote the music vidoe we have created. 

 

 

Deadline

I missed todays lesson due to the current weather conditions and will unfortunalty have to miss tomorrows lesson as well. However I will be keeping up to date with ideas the rest of my group are developing and letting them know any ideas I have. Our deadline for this project is coming closer and as a group we really need to pick a final advert idea and start producing it along with our album cover. We need to really start to produce all our ideas so we can have plently of time to adapt them incase we come along implications on the way.

Advert Idea

 

As you can see from one of my previous blog posts we really like the idea of having four seperate images. We found this in our research into adverts for band albums already. But we also found a image when we shot the footage which we are using in our digipak the first image above really helped us develop our ideas further. The images above are ones that have been taken on our location scout we took lots of images just incase they came in useful which they have. The four chosen images which link to the music video we have created and also fit well with each other. They follow the nature theme that we have been following throught this project which helps us as a group follow the norms for the indie pop genre of music. We really like the ideas of the postcard and the oval image in the middle of it. It's very effective and the composition of the images really works well, we will adapt this idea to make it unique and are own.

 

 

 

 

 

 

 

Above is a picture of the ideas above combibed together. I think this would be a successful advert for an album cover it's original and does not divert away from what we have been trying to portray throghout our music video. It would need some more work to do it which we will be developing in our upcoming lessons. The images used are landscape to make the advert seem more cosy and not empty which would add a cold feel to the advert. The surrounding image are black and white as we needed the central image to stand out on them as that's the main image which creates a link between the album and the music video. The idea of having black and white images and then a colour image really works well as it again fits in with the black and white and colour effect we have used throughout our video. This idea for the advert is very iconic and eye catching however when making the final product we will need to ensure that the colour image is leathered or blended so it doesn't seem like we have just added a photo on the top. It needs to look like the image is supposed to be there which will make the advert look more realistic. We also need to ensure that the typography is the same for the artist name and band name as this is what will be our logo for the artist.

 

 

 

 

 

 



Advert Idea

In yesterdays lesson me and Sarah Hewitt decided we would attempt an idea from the Mumford And Sons advert. We used photoshop and layered the images so we could cut the first image into four sections. We decided on a black outline to highlight them being individual images. This is only an inital idea we have not included the text yet or thought about the positioning of the images. On the Mumford And Sons advert the individiual images are rounded off making them not seem as abrupt they are also slightly slanted which makes the images flow easier and fit better on the advert. If we use this as our final idea for the advert we will have to adapt our ideas further. We have been thinking of using a warming colour for the background and reducing the gaps between the images. We will also add the tetx either in the bottom left image in the sand or above all the images. Next week we will be trying out new ideas on photoshop and Kelly Senior will be brining her graphics tablet so we can try out a cartoon/hand drawn idea for the balloon on the advert. 

Mumford And Sons Advert

 

 

When looking at artists that fitted into our chosen genre of music we came across and advert for Mumford And Sons. Which usefully is the bands song we are using. We discussed ideas that we all liked and ones that we thought weren't effective and the ones we thought wouldn't work with the initial idea of our advert for the album. We all really liked the idea of the four different blocks with an individual picture in of the artists this is something we noted down as wha
t we wanted to try out for an idea for our advert. The use of having each band member in the advert makes it personal and fans will be able to recognise the band members to the advert. The composition of the individual boxes is really effective and unusual however we knew we wouldn't be able to create this idea the way this advert has as we have an individual artist. So we came together with an idea that we would use the image from our album cover and cut the image into four parts. I really like the idea of having the four parts of the image as it can link to the numerous amount of memories one individual can have throughout their lives which fits in with the album name we created (The Root Of Memories). The colours in the backgrounds of the image are outside fitting in with the theme of nature we found throughout our research into our genre. By having images of nature creates a peacefull and rexlaxing tone to the advert. We would also be including the theme of nature in our advert as our image is used on the beach which will also create this tone. The back colour of the advert being black makes the images and text stand out very dramatically even though this grabs an audiences attention by having black. However I don't think we should use a black back colour as it won't fit the soothing and warm feel we get from the image.

Final Idea Album Cover

 

This is our final idea for our album cover. As you can see from the image it's very simple but eye catching drawing the audience in towards the album itself. By using capital letter's for all of the words makes them stand out. By doing this we thought it would look better instead of using the bold as it's not drawing away from the main image. The use of the dashes in the album cover near the text will catch the audience’s eye straight away which is a great factor as they will straight away be looking at the artists name. This is the beginning of the 'Zed Effect' the audiences eyes draw a 'Z' shape when looking at the album cover which is something we took into consideration with the positioning of our text. The use of the colours in the image are very warming and not too vibrant (we wanted to leave the balloon in the image to be the vibrant symbol). The positioning of the image on the album cover is really effective the audience can get the full impact of the image and will be able to associate the balloon and the female character with the music video 'Lovers Eye' on the album. The balloon is representing the main symbol for the album cover which is something we hinted at in our planning. We wanted the balloon to be the logo for the artist which can be found in my previous blog posts. However when developing our ideas we found that the typography of our text would be a more realistic logo. We decided that the balloon would become the 'logo' for the album cover/adverts and such products linked to the album. Instead of having just the one balloon like we did in the music video we have used two so we can represent that not only will the album have songs focused on reminiscing but songs will a positive atmosphere. The balloons can also be linked to the start of the couple in the vidoes love for each other, the female is looking out into the horizon of the sea this represents that she is reflecting on her past memories peacefully this can be linked to the name of the album 'The Root Of Memories.' We got most of ideas for our album cover from our research. When analysing album covers for my research I found that there was an image of the artists on the front cover. We wanted to take this concept on board but add our own twists to it so we could make it unique and our own. We decided that we would follow the idea we found of using a person for the front cover but instead of using the artist we thought we would be able to create a better link with the female in the video with the album cover as she is the one who is associated with the red balloons. Even though the artist we have created is a male using a female for the album cover let us be able to have alot more diversity in our ideas and being able to direct the album to both sexes.

This image is very pixleated so we will have to make the image again.

Lesson

Today in our lesson we are concentrating on producing the advert for our album. We are drawing up all of our ideas and will post them on the blog at a later date. One of our first concepts was to have the red balloon in the background of the poster taking up most of the room this was to draw the audiences attention to the advert straight away. Which would create a link between the music video we have created. By having the balloon in the advert will allow the auidence to associate Elliot Guy and the new products he has been producing. Over a section of the balloon there is the four blocks that look like they will be individual images. But our idea is to use the image from the album cover and chop the image into sections for each block. This concept is something we discovered from a advert for Mumford And Sons which I am in the middle of analysing. We partically liked the idea as it was different and we thought it would be iconic and eye cathing for the audience. We want a advert that is simple we don't want to bombard the advert with too many images as it will become distracting and the advert will become to busy. We will be creating many more ideas and beggining to create them on photoshop.

Comparing with AS

In this task I have conducted a lot more research into the project than I did in AS. My AS level blog research was in detail but I could have completed alot more research that would have helped us in creating a more realstic romantic comedy opening scene. In this task I have gone into a lot of depth into my analysis of music videos based around our chosen genre of music. I have also been very up to date with my planning always blogging about changes in our footage and explaining difficulties we have had to overcome whilst filming. However even though I did do this for our AS level project I did not continuiously keep it up throughout the whole project. For our last project we filmed the footage in one of our group members houses. Choosing this location was something that did not really need lots of planning we did not have to consider many of the implications of filming as it was an easy and simple setting. Whilst choosing our location at South Shields beach for our most recent project it consisted of us doing vast amounts of planning for the trips to the beach. We had to consider the implications of weather and keep track of it leading up to the days of filming. We had to do location scouts of different areas of the location that would fit and look best for our filming. Choosing this location was very ambitious compared to our AS Level we had to plan our trips to the beah in vast amounts of detail. Thinking of ways that we could overcome certain implications we could have faced from using this location. During this project I have recognised how having detailed research and planning everything to the last detail is very effective and extremly useful for filming.