Magazine Advert

Florence + The Machine


The main focus of the album cover is the image used, which illustrate's the type of artist Florence Welch is. The image is very stricking, Florence is standing in a forest surrounded by flowers and birds, linking back to the theme of nature thoughout indie pop music videos. Florence is taking along the theme of nature with her following the codes and convenctions of her genre of music. The plasic representation of the lungs is replacing her necklace and representing the name of the album 'Lungs', having the album name and the unique visual image on the CD cover, connotes life, to breath is what keeps us a life and singing is obviously a keen passion for Florence, suggesting that singing is her life.

The magazine advert is exactly the same as the album cover, the same stricking image, the logo and band name are all still in the same place. The image on the magazine advert has been darkened slighty giving it more of a melancholy feel, which could be linked to the type of magazine the promotion was shown in. By using the same image as the album cover  it grabs the audiences attention, they will recognise the familiar album cover with the magazine article, hopefully either paying attention to the article or increasing sales on the album. Even though keeping the same design for the magazine advert is a very simple idea it creates an iconic and familiarising image each time they advert or album cover is seen by the target audience, unknowingly they will link the image back to the artist creating a better promotion.

When conducting my research I also came across a second magazine advert for Florence + The Machines album 'Lungs'. This time the magazine article is using a different eye catching image, the magazine article still uses the former place the logo stood on the previous advert and on the album. The image used still is promoting the album, and will still be associated with the album cover and band. The floral, naturalistic theme still runs through the advert by the use of flowers, the vintage feel is still evident and of course the lungs can still be seen taking over the main image for the advert. This advert is very effective is it promoting the bands new album and keeping the audience on their toes, letting them see the different and quirky ideas Florence's album holds in store for them.


As a group we have taken all the research we have conducted together on board, we have a clear idea of what we will be adding into our music video, digi pack and magazine advert and how to make it realistic and following the theme we will be portraying throughout the music video. The research we have found has been highly helpful, we will be incorparating it all into our projects.