From my previous blog you can see we already have an idea on the image we wish to havea place in our logo. When conducting some research into logo's of indie pop artists we found that they usually do not have an image, it's just bold text. The typography used in many of them is block, and even though they don't use drastic eye catching colours they are just as effective in grabbing the audiences attention. We are obviously going to incorpret the type of text in the examples above, we are not going to have floral writing just bold block letters to follow the typography used of the male singers above. We have taking into consideration that many of the above artists do not use an actual image in their logo, just the use of text placed in a certain individual way. We are going to follow this and have our logo, as text. But for the certain album cover, digi pack and magazine promotion we are creating, we will be including the balloon from the music video, to create a symbol with the audience as they will associate the balloon from the music video when seeing the album. We decided to do this, as we want to add our own unique twist to the promotion of the album and song.
The album cover by Noah And The Whale, has a very simplistic colour schme, the image is however stricking and eye catching. The logo is placed perfectly center, and does not distract away from the image used by the band. It's iconic and recognisable, and fits well with the image used. The name of the band, is very bold and having the use of capitals make's it stand out and grab the audiences attention without having bright fancy colours. Having the logo black, fits in with the genre and type of music they create, being calm and collective and not 'in your face' as other genres of music are. We are going to incorporate this into our own logo, following the codes and convenctions of the indie pop genre.
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