Treatment

Clothing- 

The clothing we want the actress to wear in our music video is a vintage classy style, we decided on this type of clothing as when we conducted our research into the genre it was the most common type of clothing that was present during music video's with females in. The female artist would usually wear pastel colours in such things as dresses, bodys or long floaty skirts. This is something we will be having our actress dressed in. We will have her in dark colours, such as red, black or white to connote her purity and to show her being dainty. The vintage style of clothing is very cute and classy, so we will have the actress dressed like this when walking on the beach, the plain colours will emphasis the feel of the beach as we will be filming around winter, so having vibrant bold patterns for the clothing would not really match the atmosphere we will be creating. However when the actress will be reminising back on her past relationship the colours will be pinks, and more vibrant to connote the love, passion and happiness she once felt. There will be the use of bold colours for her clothing in this footage, but it will always have a link back to the plain pastel colours as we don't want to create a huge contrast with the female herself, just what she was feeling at the time.

Below are some images of the vintage clothing from music video's I have analysed during my research. In the black and white image featuring Lana Del Rey, she is wearing a bathing cosume/body that can be seen as revealing. This fits in with the love the music video 'Blue Jeans' is trying to portray that can be seen in my previous blog posts. The plainw white colour is something we will take on board and incorpret into our constume in the music video, it makes the female seem pure, innocent and care free.

The second image is from Paloma Faith's music video 'Picking Up The Pieces', the clothing she is wearing is very smart and sophisticated making her look elegent and again fitting in with the vintage feel. The pastel colours can be seen which makes the singer look very classy and appealing. This is again something we will be taking into account when getting our costume together for the acress in our music video.




The image above is an idea of the look we are wanting to create
for the actress in our music video when she is walking on the
beach. The style fits in with the vintage theme seen throughout
the videos we have researched, so will portray a realistic
Indie Pop music video.






 

Plot-

Throughout the music video we will portraying the down fall of a females relationship with her previous partner. We will be shooting footage of the female on the beach, starting with shots of her leaning onto a barrier looking over onto the beach. Whilst the female is on the beach we will be getting clips of her walking on the beach, splashing in the sea we want to portray her having a really care free time. We will be having shots of the female and then pans, and different camera angles of the surroundings, such as having shots of the waves coming in and out, crashing against rocks and the lighthouse, just typical things you see whilst at the beach. As the music video progresses shots will be used of the female sitting on a bench, this is when the first glimpse of her past relationship will come in, from the on we will switch between the female alone doing certain things on the beach, with the balloon to her with her old partner, the shots of the female and her previous partner will focus on features, body language and movment as we don't want to focus on the male too much. Shots of them holding hands, and laughing will be in the footage where we will be focusing on the grasp of the hands, from different camera angles and movements. We will also be getting many shots of the balloon by itself and the female holding it, at the end of the video a shot of the balloon in the water will symbolise the freedom the female has and the final end of her relationship.

Location- 

We are having the location of our music video on South Sheilds beach, we decided to have this as our location as the surrounding there are fantastic we wanted a realistic setting, so a place where we could capture nature within the theme of our music video. The beach is normally a place where you would go with family or friends to enjoy the time spent with each other and make new memories, which contrasts with our actress being alone and going to the beach to gain some freedom and reflect over her past memories. We will be able to capture shots of the beach, sea, sand, rocks, shells, the lighthouse and clouds which will all link in with the nature theme shown throughout Indie Pop music videos.

Props-

The only prop we will be using is the red balloon which will symbolise the females previous lover, but also the freedom and independance she has now her relationship has ended. The balloon will be red to connote love, romance and passion that she once felt. As balloons are full or air and the female will be holding the balloon it represents that she does not need a relationship in her life but oxygen is a nessessity and will help her live her life to better things and new beginnings.