Short Music Video

This is the short music video we made to the song 'Keep Your Head Up' By Ben Howard.

By making a short music video along the same line which we are basing our real music video on has let us get an idea of the different camera angles and techniques that will be very effective to catch the theme and feel we want from our music video. But has also let us find out which things don't fit and look right so we can stay away from them when shooting our real footage, meaning we can spend more time concentrating on shooting footage that we know works and fits in with our genre of Indie Pop.

This short music video is a 40 second clip that has allowed us as a group to practice shots and different codes, conventions and techniques that are needed to create an effective muisc video for our genre 'Indie Pop'.

Our group found this short task easy to handle as we have already learn the techniques using the camera, which meant we could be more adventerous and play around with shots a lot more than usual. We did encounter some filming issues due to the weather, as we had rain most of the week we were shooting which meant our sunny, radiant scene we wanted to create would be replaced with mud and a melancholy setting. Luckily with contionously looking at the weather forecast we picked a day to film in the location we wanted and the weather was sunny and exactly what we wanted to film in making the setting location and the feel of the music video exactly what we wanted to achieve when planning.

One of the main things that stands out in the colour and the different contrasts of the scenes. We wanted to have a bright image throughout the video so it seemed very summery and jolly. So by changing the colour and the contrasts and brightness we would be able to create this effect, the colours are very unique which adds a twist to our video making it our own and not sticking soley to the norm for Indie Pop music videos.

We have kept the typical codes and conventions of the Indie Pop genre, sticking with having the video in outside locations where nature is all around. Having our setting in woods and cornfields fits well with the norm, which follows the typical genres themes.

The shooting of the music video went according to plan, we were able to get all the shots we wanted to create and even more, we filmed when walking to different locations (Hand Held) which we ended up putting in the short music video, it made it seem more realistic and believable and fitted in well with the home made video theme we wanted to achieve. By filming when walking and creating different shots we didnt necessarily plan made it easier when coming to put the music video together we have plently of choices of different clips and shot to use when coming to the editing process. This is something we will aso do when creating our final project so we have plenty footage, even if we don't use certain clips it will be good to know we have a back up plan incase some of our shots don't turn out how we planned when coming to the editing process.