Florence + The Machiene

The music video 'No Light, No Light' by Florence + The Machiene through the lyrics of the song and the video we are shown the clear narrative. We are instantley introduced to the main singer Florence and the other main character that's used throughout the music video, he is shown in many shots to be wearing a mask or either shirtless and painted adding to the quirky side of the video. The music video is really unique and shows the differences between being Christanity and Voodoo spirituality, having the main setting used in a church really adds to the dramatic impression we are given when watching the music video. The video shows the melodramatic intensity by having the contrast between christanity a more sain way of religion than the use of the voodoo doll, it's constantly full of different religious imagery and really shows a unique and intreguing storyline.

Many fast pased cuts are used during the video, jumping from shots of Florence running to shots of the voodoo man surrounded by candels and dancing. This can be seen in the video around (1.01). These fast cuts really pick up the pace for the song, and create a significant amount of tension but also excitement towards the song.

Throughout the video we are shown many shots of candels, linking in with the title of the song 'No Light, No Light'. At the beggining of the song we are shown the candels with the masked man portraying a sense of high authority and power. However near the end of the song where it's reaching it's climax we are shown shots with the candels near Florence , power hasbeen restored, passed on to some one who deserves it all hope seems to have been found again.

We are shown bleak, and dark colours during the music video except from when the man with the voodoo doll is shown, even though this man is painted a dull colour his trousers are the only thing in the video which consits of a bright colour that stands out, this draws attention to the man and highlights his importance during the music. However Florence is shown to be very modest and plain this also highlights her importance but in a very simple innocent way. The choir boys used during the church are shown to wear black suits, this formal wear links in with the melancholic dress sense shown by the female, portraying that there is some sort of connection between the two.

The chasing scene during the music video we are again shown Florence to be in bleak colours, whilst the voodoo man is now wearing all purple which connotes that the man's authority and power is increasing and growing stronger over the bleak female. Coming to the end of the video Florence falls through a florecent stainded glass window in a chruch, smashing the whole thing representing that now she is gaining the power that is rightly hers, and taking them away from the masked man. The choir boys have their hands up towards her whilst falling, showing the protection and it could suggest a use of religious imagery as it's as if they are pointing up towards God. (Florence being there saviour).

Many close ups are used during the music video, expecially of Florence. The close up's show the strong emotion building up in her face, and whilst the camera is not using a close up we can see the emotion through her body language. Throughout the close up's Florence is shown to be very natural, connoting her purity and innocence it could also be seen that she is trying to represent a angle symbol going on to show the innocence of the song. A close up shot is used of a watch on someone's wrist, this could represent that the narrative of the story is coming to a end, or even that time is continuously going by. The shot of the watch could even symbolise that everything is changing even if we don't take notice of it as time is the one thing no one really can keep track of.