We have been comparing album covers with the videos that we have been individually analysing to try and see if the theme and aspect shown thoroughout the music videos matches with the theme and design shown on the album covers. In the music video for 'No Light, No Light' dull colours are used throughout except when another character is shown, the melancholy colours are also used on the album cover representing a link between the two. Even though the album cover uses dark colours which we would normally associate being bland and boring it attracts us towards it as it's quirly even highlighting the innocence and purity shown by Florence in the image used on the front cover, it represents her being fragile which is shown throghout the music video. This link's back to the main theme's shown in the Indie Pop genre, they are never bold or brashy but mainly simplistic and natural.
